Luigi Di Marcantonio.
I co-founded three companies in seven years and lived them from the inside, first writing the code and then deciding where it should go. Today I work independently, alongside small and mid-sized companies — in Italy and abroad — that want to use software, automation and artificial intelligence without losing time and money to them. I’ve learned what it takes to be in there: and that’s what shapes the advice I give you.
What I do
Three ways I can be useful.
Software consulting and development
We design the architecture of what you need together and, if you like, I build it. I can work alongside the team you already have, or stand in for it as long as it takes, without taking anyone’s place.
Automation and AI integration
We look at where the time goes and try to give it back to you, bringing artificial intelligence in at the points where it genuinely changes someone’s working day.
Project direction
Goals, priorities, timelines, people. I act as a bridge between the people who decide and the people who build: that’s where projects crack, and often it just takes someone who speaks both languages well.
Path
Seven years, three companies.
I didn’t climb a ladder inside a company: I built companies, together with other people. Each step added something — the craft, the product, caring for a team — and what I bring to a project today is all of it, not only the technical part.
Convivo Studio
A creative studio built to make technology, design and communication talk to each other. I led the development team and guided the studio and its clients into using artificial intelligence day to day.
Pathway
An AI-first startup for learning English and preparing for the IELTS certification. Funded by Gruppo Mondadori through their accelerator programme. From the first line of code to a product in people’s hands, learning along the way what answering to an investor really involves.
Basement Eleven
A full-service software house doing client web development at every scale. This is where I learned the craft — and what keeps a project-driven company standing.
MSc in Computer and Industrial Automation Engineering
Automation means letting a process run on its own where it used to need a person. It’s what I do with companies today; back then we were talking about machines.
How I work
How I like to work.
More than hours or technology, what I bring is having carried the risk. If I tell you something isn’t worth what it costs, it’s because I’ve paid bills like that out of my own pocket.
- Process first, software second
- We start from how you actually work, not from the tool. Often a problem that looks like it needs new software dissolves once two steps move.
- AI where it earns its place
- Artificial intelligence comes in where it saves time you can measure. Everywhere else, I’d rather tell you to leave it alone.
- Talking to the people who decide
- I’m comfortable on both sides, leadership and the people building. That’s where most projects crack, and often one person is enough to hold it together.
- Leaving you independent
- For me the work is done when your team carries on without me. Nobody enjoys depending on a consultant.
What I can’t do for you
- Fix the printer at home: I write software.
- Recover the photos you deleted from your phone: I’ve lost track of my own.
- Build ‘an app like Amazon, only simpler’: listing what that can’t be is quicker than explaining it.
- Turn your spreadsheet into software: your spreadsheet works fine, leave it alone.
- Set up the router because ‘it’s stealing the neighbour’s Wi-Fi’.
Contact
Let’s talk.
Tell me the problem, not the solution you have in mind: that’s usually the most useful part of the conversation. And if I’m not the right person, I’ll say so straight away.
Half an hour on a call, no strings: you tell me what isn’t working, we ask each other a few questions and think through how I’d approach it — even if the answer is that you don’t need software. If it then makes sense to work together, I’ll send you a written proposal with numbers and dates.